Long gone are the days where people would be able to gain a cult following simply by having a blog. In this day and age, people have much shorter attention spans and are also constantly overwhelmed by all of the content that is out there. Almost everyone in the world has some form of social media account and almost every company has a website which means that there are literally millions of websites and accounts that people could potentially browse through.
As this is the case, people will need to give themselves a point of difference so that they are able to attract a tribe of their own. This means people who will be willing to revisit a website, who will be willing to recommend that website, and who will be willing to financially invest in this person, brand, business, or product. One of the best ways that people are able to go about doing this is by ensuring that they are including lots of different types of content on their website so that they are able to cater to everyone as well as ensure that their target audience is coming back time and time again.
It may be a great idea to create an online forum when you are wanting to keep your customers coming back for more
For a lot of people out there, when they think about online content they will think about written content in the form of blog posts or eBooks, video content, as well as audio content. What people may not realise is that they are able to create a mixture of all of these things in the form of an online forum. There are all sorts of different ways that people are able to go about this but what the main focus should be around is creating a members only area where paying customers are able to feel special.
This means that in this forum they are able to connect with other likeminded people, they are able to receive special deals and promotions, and are able to access digital products that the general public cannot have access to. This may be a behind the scenes video, private and personal blogs, or something else entirely.
It may be a great idea to have a Patreon account when you are wanting to keep your customers coming back for more
While it can be a marvellous idea to create some kind of online forum for paying customers, one of the biggest problems that people can have is that they do not have the money or skills to set something like this up. This will usually require paying for some kind of subscription that will give them the ability to have a members only area and then they will have to pay someone who knows how to set this up on their site. And for those who are just starting out, they will not have any extra money to spare even if it is something that they will make a return on in the long run.
Thankfully, there is a way that people are able to replicate this and this is by setting up a Patreon account. This is where subscribers and fans can donate an amount of money of choice on a regular basis and are able to receive rewards in return. Patreon will take their percentage which is well worth it as they will do all of the hosting, customer service, and processes of money leaving creative to do their thing.